Rubi exists to ensure our planetary future by restoring Earth’s ecological balance with reimagined supply chains that are symbiotic with the planet. With nature as Rubi’s greatest inspiration, their technology enables for the first time production systems that exist in harmony with the planet -- cleaning the air, preserving Earth’s resources, and creating goods that improve people’s lives that then become food for the planet at end-of-life.
We centered the brand’s direction around the idea of symbiotic sensibility. The brand elements were designed to reflect being in harmony with the beautiful, mysterious and magical cycles of nature and with each other. Symbiosis and harmony are visualized through the brands monogram, carbon-capture inspired patterns, and 3D imagery.
We centered the brand’s direction around the idea of symbiotic sensibility. The brand elements were designed to reflect being in harmony with the beautiful, mysterious and magical cycles of nature and with each other. Symbiosis and harmony are visualized through the brands monogram, carbon-capture inspired patterns, and 3D imagery.
3D imagery is used throughout the brand to express the natural states with Rubi’s fabrics, while also communicating Rubi's pioneering methodology in a visually dynamic way to their customers.
Client: Rubi, Neeka Mashouf, Leila Mashouf
Agency: &Walsh
Creative Direction: Jessica Walsh
Strategy & Accounts: Lauren Walsh, Ann Kim, Erika Garcia
Executive Producer: Luciana Almeida
Production: Kasia Sasinowska
Art Direction: Elinor O’Brien
Lead Designer: Jess Garcia
Lead Designer: Jess Garcia
Design: Lucas Luz, Sasyk Mihal, Maria Luisa Castro, Sofia Noronha, Marie Ducrocq, Fernando Farfán, Cristina Giménez, Tais Kahatt, Kristýna Jenčová, Zitong Zhao, Fabrizio Morra, Julio Z, Mikayla Hittle
3D Design: Pablo Garcia Robla, Eveling Salazar, Yuxin Zhou, Trey Holt
Animation: Pablo Garcia Robla, Daniel Zepeda,
3D Design: Pablo Garcia Robla, Eveling Salazar, Yuxin Zhou, Trey Holt
Animation: Pablo Garcia Robla, Daniel Zepeda,
Case Study Images: Jarett Loeffler, Tiffany Thebodeau, Chelsea Finkel